One of the leading sports brands – Li-Ning, introduced lifestyle footwear collection in Kerala. The Li-Ning brand, which has gained popularity nationally since its official launch in 2011 by Indo Rubber and Plastic Works, will now be available in South Indian market. Li-Ning general manager M K Manpreeth Singh said that a variety of sports and lifestyle footwears are now available.
The products will be available at all the leading footwear shops in Kochi and is being distributed by M S Marketing, Valanjambalam. The brand, which was established in 1990, secured itself as the third largest sports apparel brand in the world by 2012.
By 2014, it has become the leading badminton footwear and apparel in India. The next upcoming footwear project of the brand is the launch of its Smart Shoe in collaboration with Chinese smartphone maker Xiaomi.