Tag: nike

Adidas likely to trim down 25% of its Business in INDIA

Adidas likely to trim down 25% of its Business in INDIA

After Nike India, German sportswear-maker Adidas is planning to cut workforce and franchise partners in India. According to a report in the Times of India, Adidas could reduce its workforce by nearly 25 percent in coming months. It is also reportedly in talks with Reliance Brands to transfer its franchise business. However, an Adidas spokesperson …

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Running Shoes Can be Recycled

Running Shoes Can be Recycled

Nike has a program called Reuse-A-Shoe, which takes old athletic shoes – any brand – and chops them into bits of stuff called Nike Grind, which is incorporated into surfaces of tracks, tennis courts, basketball courts, playgrounds and the like. Some of the material may also be used in the manufacture of things like zipper …

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Nike Exiting Golf Club Business, to Focus on Footwear

Nike Exiting Golf Club Business, to Focus on Footwear

Nike, the most valuable sports brand in the world, is stepping out of the golf equipment business. A company press release indicated that Nike “will transition out of equipment—including clubs, balls and bags” to focus on footwear and apparel. “We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, president …

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Nike’s Self-Lacing Trainers Shoes

Nike’s Self-Lacing Trainers Shoes

Back to the future fans will be rejoicing worldwide today with the news that the self-lacing shoe is finally a thing. The HyperAdapt 1.0 has been developed by Nike and unveiled it at this week’s Nike Innovation Summit. It’s the first shoe to use self-lacing technology, something Nike believe will be a game-changer for trainers. …

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See how Nike dominates the shoe industry in one chart

See how Nike dominates the shoe industry in one chart

Skechers just passed Adidas to become the second-most-popular shoe company in America. But while several brands jockey for second place, Nike continues to dominate. Between its Nike and Jordan brands, the company controls a shocking 62% of US brand share, more than four times the other brands’ combined value. Athletic apparel and footwear is set …

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Nike Releases New Hypervenom Cleats

Nike Releases New Hypervenom Cleats

The move comes days after chief rival Adidas said it would scrap much of its soccer cleat line to focus on two key styles. Nike said in a statement that it believes the new line will be “the definitive boot for deadly agility.” “We started very simply, with members of our team wearing white socks …

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