Tag: adidas

Adidas likely to trim down 25% of its Business in INDIA

Adidas likely to trim down 25% of its Business in INDIA

After Nike India, German sportswear-maker Adidas is planning to cut workforce and franchise partners in India. According to a report in the Times of India, Adidas could reduce its workforce by nearly 25 percent in coming months. It is also reportedly in talks with Reliance Brands to transfer its franchise business. However, an Adidas spokesperson …

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Adidas confirms US Speedfactory for 2017

Adidas confirms US Speedfactory for 2017

Sportswear manufacturer adidas has confirmed plans to build a Speedfactory in the US at the end of 2017, two months after opening its first one in Germany. The company describes the initiative, which aims to transform customised shoe manufacturing into an automated process, as a “new era in footwear creation”. The announcement was made at …

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3DPrinted Shoes by Adidas

3DPrinted Shoes by Adidas

  3D printing technology is the future of the sneaker industry and adidas is one of the first brands to jump on the futuristic bandwagon with the adidas Futurecraft. The silhouette will definitely remind you of 2015’s classic adidas Ultra Boost – one of our favorite sneakers of the year – as a combination of …

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Adidas soon to launch Robot made shoes in Germany from 2017

Adidas soon to launch Robot made shoes in Germany from 2017

Adidas, the German maker of sportswear and equipment, announced today that it will start marketing its first series of sport shoes manufactured by robots in Germany from 2017. More than 20 years after Adidas ceased production activities in Germany and moved them to Asia instead, chief executive Herbert Hainer, unveiled to the press the group’s …

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See how Nike dominates the shoe industry in one chart

See how Nike dominates the shoe industry in one chart

Skechers just passed Adidas to become the second-most-popular shoe company in America. But while several brands jockey for second place, Nike continues to dominate. Between its Nike and Jordan brands, the company controls a shocking 62% of US brand share, more than four times the other brands’ combined value. Athletic apparel and footwear is set …

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